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Japan's Largest Wind Turbines Begin Operation With Batteries in Hokkaido (page 4)

Power transmitted to grid as planned by charging, discharging batteries

2019/07/20 18:52
Kenji Kaneko, Nikkei BP Intelligence Group, CleanTech Labo
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Thoughts expressed by 3 'humans'

Tokyu Land is promoting a variety of developments as a comprehensive real estate developer, having started operating or constructing/developing 44 projects equivalent to 844MW thus far in the renewable energy business. Of the 44 projects and 844MW, solar, wind and biomass power generation account for 37 projects and 677MW, six projects and 118MW and one project and 50MW, respectively.

The company has approached renewable energy development focusing on solar power from immediately after the feed-in tariff (FIT) scheme was implemented. Unlike many leading companies in Japan, which have gradually been withdrawing from new developments as the FIT-based power selling unit price falls, since April 2016, Tokyu Land has advocated a business strategy to further strengthen renewable energy development.

The company also created the "ReENE >>>" logo for its renewable energy business and has used it to appeal both inside and outside the company. The power plant was named ReENE Matsumae Wind Farm in accordance with this business brand strategy. The ">>>" on the right of ReENE express three "humans" in Japanese (Fig. 9).

Fig. 9: Website of "ReENE >>>" (source: Tokyu Land)

What the three "humans" represent are "local community," "society" and "environment," and Tokyu Land expressed its vision to support people who are striving to improve these three areas, allying and cooperating with them through the renewable energy business.

"Through our brand strategy for the renewable energy business, we are aiming to make this vision further penetrate both inside and outside our company," said Keisuke Nishida, executive manager of Infrastructure & Industry Business Department, Tokyu Land.

In April 2019, Tokyu Land joined the international initiative "RE100," which aims to secure energy for business activities 100% from renewable energy. However, the company is aiming not only for just boosting the renewable energy ratio, but also for "vitalizing the local community through the development and operation of renewable energy facilities" (Fig. 10).

Fig. 10: Farming-type mega-solar plant financed by Tokyu Land (source: Nikkei BP)

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